The Explosive Comeback No One Saw Samsung Doing

In 2016, Samsung found itself in a bit of trouble when its flagship smartphone, the Galaxy Note 7, caught fire. Videos started popping up showing these new phones catching fire or charring someone’s pocket, leading to airlines banning them altogether. Many memes made fun of the company, and customers were all already very upset. Samsung had a massive PR crisis to deal with.

Come Clean About The Fires

With so many videos showing the phones catching fire, there’s no denying it. Samsung’s initial move was to do a total global recall on the phones but then sent out other phones that caught fire. Realizing the Note 7 was simply not working, they scrapped it. This move was very expensive but necessary to show they valued safety.

Owning Up to The Flames

The bottom line is that Samsung fessed up, apologized for the incident, and took full responsibility. They gave no excuses and said, “We messed up, and we’re gonna fix it.” They took control of the narrative by stopping this PR “fire” from spreading.

Fall Back Onto Science

To regain the trust Samnsunfg lost, they went all out, bringing in third-party experts to find out exactly what went wrong. Once they got the results they were looking for, they held a huge press conference to discuss all their findings. They showed the public the facts behind the matter, leaving everything transparent.

Safety Has To Come First

To ensure safety with their new product, Samsung introduced an eight-point battery safety check that made other companies pale in comparison. They turned solving their problem into an opportunity to revolutionize phone safety features. 

Coming Back to the Game

Looking to the future, Samsung released its new Galaxy S8 in 2017. They did this with a splashy campaign that noted the phone’s innovation and safety. The customers absolutely loved it, and it made Samsung a lot of money. They showed how successful a PR redemption story can be.

In Summary

Samsung didn’t just fix their phone to recover from their PR disaster but worked to build up a better reputation overall. Their honesty, scientific innovations, and ability to showcase their change led to an amazing comeback.