Author: Max higgins
-
How the American Red Cross Gained the Public’s Trust
Almost everyone knows that the American Red Cross is there for those suffering from disasters. This ranges from being a lifeline after natural disasters to giving blood to hospitals. However, as a nonprofit, a large amount of its funding comes from donations, and to get those donations, it needs to prove its trustworthiness. Like many…
-
Johnson & Johnson’s Tylenol Crisis Through the PR Lens
In 1982, seven people in the Chicago area died after taking Tylenol capsules laced with cyanide. This was Johnson & Johnson’s biggest public relations crisis to date. This terrible event inevitably damaged sales of Tylonal and the company’s reputation. Today we will see how Johnson & Johnson’s PR team turned the public’s opinion, leading to…
-
PR’s Hand in Bringing Philip Schofield’s Back to TV
Philip Schofield, the caring British TV actor, is making headlines as he returns to the television spotlight after dealing with significant public scrutiny. You might know him from shows like This Morning and Dancing on Ice. But today, we will be talking about not just Schoufield’s amazing comeback story but also an incredibly interesting case study in public relations strategy.…
-
Intro Post
Welcome to The Art of PR Recovery! Exploring some of the worlds greatest PR come backs Welcome to my blog! Im very excited to bring you deep dives into companies and individuals who have executed fenamanable public relation recoveries. Purpose The goal of this blog is to analyze case studies of individuals and companies that…
The Art of PR Recovery 