Projects

My Projects

Infographic

The infographic was made as a way to inform people of the important parts to a successful PR Recovery. The target audience was PR professionals dealing with PR crises and anyone interested in crisis recovery. I was trying to convince readers that transparency is a needed aspect in PR recovery and PR communication in general. I tried to persuade them of this fact and have them do a similar action if they are in a similar situation to a PR crisis.

Ambassador Promotion

This was a promotional event where I would reach out to ambassadors and encourage them mto post about the product and in return would receive a kick-back from each sale that used their code. The target of this promotion were influencers who were connected in one way or another to the company. The goal was to get influencers excited and promote the product.

Email Campaign

The purpose of creating these email campaigns was to drive more interest and recent customers to the Healthy Metals website. The target audience for this campaign were customers who have recently purchased Healthy Metals products. The goal was to try and convince people to rebuy the product through a discounted code.

Text Story

This was more of a passion piece where I reached out to a salmon stability expert and told his story. This piece was intended for those wanting to look into some of the more unique job paths out there and how you can get there. The hope of this piece was to not only provide enjoyment to readers but open up peoples perspectives.

Photography

In this work I was taking B-roll in a photo shoot to add depth and storytelling for the main shoot. The target audience was customers looking into the social media pages and wanting to learn more about the business. The goal was to get customers interested and engaging with the content.

Media Outreach Email

This content was meant to promote KWVA 88.1 FM by showcasing an underrepresented artist and their unique approach to music. The target of this piece was University of Oregon students, Eugene residents and alumni. The goal was to encourage people to tune into KWVA’s broadcasts that happen 24/7.