Tag: digital-marketing
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4 Steps to a Successful PR Recovery
At this point, we’ve all seen and read about PR mistakes and crises. From a product slip-up to an offensive tweet, a PR crisis can come from anyone, but the one thing that can tie these events together is the way you try to recover and solve the issue. With a little grace and mindful…
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How Robert Downey Jr. Went From Rock Bottom to the Red Carpet
How had a better comeback story than the one and only Iron Man, Robert Downey Jr. You could say his level of PR recovery was SUPER! He went from rock bottom to Marvel royalty, and today, we will see how he did it. 🎬 Step 1: The Reality Has No Excuse. Downey was known as…
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4 Companies That PR Didn’t Save
I’ve mainly addressed the good results of what PR can do in recovering from a bad situation, but it would be good to show some examples of what not to do. As we now know, PR is a bumpy ride that could lead you to crash at any time if you’re not careful. Pepsi and…
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Nike Takes a Stance
In today’s world, we show our support on issues through where we spend our money, and with that, corporations can’t just sit on the sidelines anymore. Today’s blog post will be a PR review of how Nike has approached corporate social responsibility (CSR). Nike has recently taken a hard stand on social issues with its…
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Johnson & Johnson’s Tylenol Crisis Through the PR Lens
In 1982, seven people in the Chicago area died after taking Tylenol capsules laced with cyanide. This was Johnson & Johnson’s biggest public relations crisis to date. This terrible event inevitably damaged sales of Tylonal and the company’s reputation. Today we will see how Johnson & Johnson’s PR team turned the public’s opinion, leading to…
The Art of PR Recovery 