Tag: history
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How Robert Downey Jr. Went From Rock Bottom to the Red Carpet
How had a better comeback story than the one and only Iron Man, Robert Downey Jr. You could say his level of PR recovery was SUPER! He went from rock bottom to Marvel royalty, and today, we will see how he did it. 🎬 Step 1: The Reality Has No Excuse. Downey was known as…
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Johnson & Johnson’s Tylenol Crisis Through the PR Lens
In 1982, seven people in the Chicago area died after taking Tylenol capsules laced with cyanide. This was Johnson & Johnson’s biggest public relations crisis to date. This terrible event inevitably damaged sales of Tylonal and the company’s reputation. Today we will see how Johnson & Johnson’s PR team turned the public’s opinion, leading to…
The Art of PR Recovery 