Tag: marketing
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Crisis Communications: Insights from University Of Oregon’s Professor Kelli Matthews
As we’ve seen in previous blogs, public relations can be very volatile. They can either make or break a company or individual. I recently had the privilege of discussing PR recovery and crisis communications with a seasoned PR expert and Professor at the University of Oregon, who shared some invaluable thoughts on the topic that…
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How One of the Worlds Biggest Fast-Food Chains Were Almost Taken Out By a McNugget
McDonald’s was fried 2014 over a massive food safety scandal in China. One of their suppliers, Shanghai Husi Food Co., was found to be using expired meat and covering it up by falsifying dates. A hidden camera exposed the whole thing, capturing not just this but also the employees, ignoring basic safety procedures. When this…
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How Infographics Saved Airbnb During Covid-19
Airbnb faced a severe issue when COVID-19 hit. They were dealing with low rates of global travel and high concerns of health safety and financial security for not just Airbnb guests but hosts, too. Airbnb tackled this by using infographics that helped to restore trust, give clear transparency, and communicate updates about the situation. These…
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Nike’s PR Recovery with Zion Williams: Crisis to Recovery
In 2019, Zion Williamson ripped his Nike shoe during a high-profile game, causing a major PR crisis for Nike. The shoe that ripped was a Nike PG 2.5; it was a very visible tear for all television to see. The rip then led to him slipping and spraining his knee, causing a major spread of…
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4 Steps to a Successful PR Recovery
At this point, we’ve all seen and read about PR mistakes and crises. From a product slip-up to an offensive tweet, a PR crisis can come from anyone, but the one thing that can tie these events together is the way you try to recover and solve the issue. With a little grace and mindful…
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4 Companies That PR Didn’t Save
I’ve mainly addressed the good results of what PR can do in recovering from a bad situation, but it would be good to show some examples of what not to do. As we now know, PR is a bumpy ride that could lead you to crash at any time if you’re not careful. Pepsi and…
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Nike Takes a Stance
In today’s world, we show our support on issues through where we spend our money, and with that, corporations can’t just sit on the sidelines anymore. Today’s blog post will be a PR review of how Nike has approached corporate social responsibility (CSR). Nike has recently taken a hard stand on social issues with its…
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Johnson & Johnson’s Tylenol Crisis Through the PR Lens
In 1982, seven people in the Chicago area died after taking Tylenol capsules laced with cyanide. This was Johnson & Johnson’s biggest public relations crisis to date. This terrible event inevitably damaged sales of Tylonal and the company’s reputation. Today we will see how Johnson & Johnson’s PR team turned the public’s opinion, leading to…
The Art of PR Recovery 