Tag: sneakers
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Nike’s PR Recovery with Zion Williams: Crisis to Recovery
In 2019, Zion Williamson ripped his Nike shoe during a high-profile game, causing a major PR crisis for Nike. The shoe that ripped was a Nike PG 2.5; it was a very visible tear for all television to see. The rip then led to him slipping and spraining his knee, causing a major spread of…
The Art of PR Recovery 