The Art of PR Recovery

Tag: tylenol

  • Johnson & Johnson’s Tylenol Crisis Through the PR Lens

    Johnson & Johnson’s Tylenol Crisis Through the PR Lens

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    by

    Max higgins

    In 1982, seven people in the Chicago area died after taking Tylenol capsules laced with cyanide. This was Johnson & Johnson’s biggest public relations crisis to date. This terrible event inevitably damaged sales of Tylonal and the company’s reputation. Today we will see how Johnson & Johnson’s PR team turned the public’s opinion, leading to…